A Journey of Unfoldment & how I Infuse Soul into Every Project.

Photography and styling for me is not just about taking pictures, it’s about capturing energy, essence and soul. As a creative spirit, I approach each project with a deep sense of connection to my clients’ vision and their unique energy. My journey into the world of photography is not only rooted in the art of capturing images, but in my background of brand and product development, where I learned the importance of curating and communicating visions. In my previous life, I worked in art direction and product development, moodboarding and planning, all of which have shaped how I approach photography today. This experience has given me a deep understanding of what it takes to communicate a message effectively and what imagery is required to connect with an audience and sell a product or service.

What’s your message?

When working with clients, my process goes far beyond simply snapping photos. It’s about deeply understanding your brand, your message and the story you want to tell. I carefully listen to your vision and translate it into a tangible, visual narrative that speaks to your audience’s heart. Whether you are looking to showcase a product or represent your personal brand, I plan each shoot meticulously, creating a lens list (shot list) that ensures nothing is left to chance on the day. I organise every detail of the shoot , from props that enhance the message to outfits that represent your personal and professional style to the settings that will speak to your brand’s soul.

Client interactions.

One aspect I’m particularly passionate about is helping you create imagery that feels authentic, even when it might be hard to capture naturally. I understand that some of the most meaningful moments of your business involve interactions with clients, moments that are important to capture but may not always be possible to photograph naturally or candidly due to privacy concerns. In these cases, I can help stage these interactions in a way that feels authentic to your brand while respecting privacy. Whether we’re working in a studio or on location, I’ll create settings that allow us to visually convey the essence of your client relationships, ensuring your imagery is both genuine and aligned with your values.

One of the most exciting aspects of my work is curating and experimenting with different visuals to bring your brand’s soul to life. I want to make sure you have the right kind of content to communicate your message on all platforms. In addition to photography, I’m now venturing into video as it has become an essential tool to accompany the images in this digital age. The combination of images and video creates a powerful narrative, helping to further convey the story and soul of your brand.

Website banners.

I’m a meticulous organiser and I thrive on creating structure from a loose brief. Whether you need lifestyle shots, product shots or personal branding imagery, I’ll guide you every step of the way. You’ll have the right images in the right dimensions, perfectly tailored to your website and social media channels. No more stock images that don’t align with your message. No more using photographs that don’t help you stand out. My approach ensures that you receive high-quality, authentic images that represent your brand in the best possible light.

Above all, my goal is to make you feel comfortable and relaxed throughout the entire process. I believe that a shoot should feel like a co-creative experience, where your energy and vision are fully reflected in the images we create together. On shoot day, I will have everything organised, from the lens list to the props to the outfits, ensuring a smooth and stress-free process so you can focus on being your authentic self.

Through the art of photography and creative curation, I am here to capture the soul of your brand and bring your message into the world. Whether it’s through the stillness of an image or the movement of video, I want to create something that speaks to your audience on a deeper level. It’s not just about showing your products or your services, but about showing the spirit and essence behind them.